

Communication has been identified as the most important competency for success in the 21st Century Global Marketplace:
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Parents communicate with their children to train them for life's journey
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Executives communicate with their teams to achieve corporate objectives
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Physicians communicate with their patients to perform proper diagnoses
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Teachers communicate with students to facilitate effective education plans
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Spouses communicate with one another to share feelings and expectations
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YOU even communicate with yourself just to get through the day
Q: If communication is so essential and it is done so frequently, why then is it done so poorly, so often?
A: Although we communicate frequently, very rarely have we been trained to communicate effectively.